THE “ORGANIC GROWTH” METHOD
My goal is to build ambitious organic growth programs that drive real revenue outcomes.
The workflow I use with my clients to achieve lasting, impactful and transparent organic results.​
Initial Workshop: Building the Foundation for Your Success
I start the process with a dedicated, in-depth workshop tailored to your business.
My goal is to deeply understand your target audience’s characteristics, pain points, and needs—while uncovering how your products or services can be the ideal solution for them.
During the session, I’ll guide you through mapping the customer journey, identifying every potential touchpoint within the sales funnel to ensure accuracy and clarity. I’ll then analyze your competitive landscape in detail to position your brand effectively in the market.
To wrap up, I’ll conduct a thorough SWOT analysis to identify your strengths, weaknesses, opportunities, and threats, ensuring a comprehensive understanding of your brand’s strategic potential.
I recommend involving your Marketing, Sales, and Customer Care teams in this phase to ensure alignment across all departments. Together, we’ll lay the groundwork for a strategy that drives results.
SEO Market Research
I conduct a comprehensive market analysis to uncover the key search behaviors and interests of your target audience. This involves exploring not only traditional search engines but also the organic and social platforms where your ideal customers actively seek information and solutions.
By analyzing keywords, questions, and trending topics, I gain a deep understanding of the language your audience uses and the challenges they face.
Additionally, I dive into forums and online communities where your customers openly discuss their needs and pain points. This structured approach ensures I capture valuable insights that inform a tailored SEO strategy designed to resonate with your audience and drive meaningful engagement.
Let me help you connect with your audience in ways that matter most.
Topic Clustering
Topic clustering is a strategic approach I use to group similar keywords and audience pain points into unified, high-value content assets.
This method allows me to address multiple related queries with a single, comprehensive resource—eliminating the need for redundant pages while delivering an exceptional experience for your target audience.
By focusing on search intent, I help you create content that is not only thorough and memorable but also optimized to meet your audience's needs.
Additionally, I map out your audience's pain points throughout their purchasing journey and identify the most effective digital channels for each asset. This ensures your content is not only impactful but also delivered in the most suitable formats to engage your audience where it matters most.
Creation of Briefs
Clear and detailed briefs are the foundation of a successful content strategy.
I craft precise and timely briefs for every content asset, ensuring those responsible for execution have everything they need to create impactful work.
I specify the format, tone of voice, and key features required for each asset, providing comprehensive, data-driven guidelines.
This structured approach ensures consistency and alignment with your brand’s messaging, reducing the need for revisions and saving valuable time and resources.
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With my support, your content creation process becomes efficient, focused, and results-driven.
Content Drafting
When included in our agreement, I handle the complete creation of your content assets with a sharp focus on boosting your search engine visibility.
From optimizing for Google to leveraging the latest generative search platforms like SearchGPT and Perplexity, I ensure your content is designed to attract high-quality organic traffic.
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The goal is straightforward: to deliver content that reduces your reliance on paid advertising by naturally drawing in your ideal audience. With carefully crafted, SEO-driven content, I help your brand achieve sustainable growth and measurable results.
Conversion to Other Formats
Not everyone prefers written content—and that’s where I step in.
Today’s digital landscape offers a wide variety of formats to connect with your audience: videos, podcasts, slides, stories, and more. These formats open new doors to delivering your message in engaging and dynamic ways, tailored to the evolving habits of your audience.
Understanding that user research and interaction extend far beyond Google, I help you expand your reach across platforms like YouTube, Instagram, LinkedIn, SlideShare, and TikTok. Starting with effective and comprehensive textual content, I transform it into formats that resonate with a broader, more diverse audience, maximizing your visibility and impact.
Let me help you bring your content to life, ensuring it reaches the right people in the right way.
Content Distribution: Amplify Your Reach
Content distribution is the strategic promotion of your assets across organic channels like social media and email marketing, ensuring your message reaches the right audience. This step is essential for increasing your site traffic and expanding the visibility of your content.
I focus on leveraging reputable platforms and collaborating with industry influencers to enhance your brand’s authority. This not only amplifies your exposure but also generates valuable backlinks—key to boosting your SEO performance and organic rankings.
Additionally, sharing your content on social platforms fosters engagement and interaction, helping to build “Top of Mind” awareness for your brand.
By ensuring your content is seen and remembered, I help you strengthen your online presence and connect meaningfully with your audience.
Targeted Link Building: Strengthening Your Site’s Authority
Backlinks are a challenging but essential component of a winning SEO strategy. They play a pivotal role in building your website’s credibility and boosting its rankings.
My approach focuses on identifying and securing backlinks from authoritative, niche-relevant websites that your target audience trusts and values. These carefully selected links are designed to enhance the performance of your most strategic assets, driving sustained growth and visibility.
I create high-quality backlinks that not only elevate your website’s authority but also deliver long-term SEO benefits, helping your site rank higher for years to come.
Advanced Brand and Industry Mention Monitoring
In today’s digital landscape, staying informed about your brand and industry mentions is essential for maintaining relevance and authority.
I provide comprehensive monitoring to ensure your brand remains visible and influential.
By tracking the mentions of your brand across web, social, and media platforms, I help you seize opportunities and address challenges in real time.
Simultaneously, I will monitor industry trends, key players, and relevant keywords, giving you the insights needed to stay ahead of the competition.
Through detailed analysis of mention patterns, I will help refine your messaging, uncover audience sentiment, and identify actionable growth opportunities.
Furthermore, I will help you optimize your brand’s presence in datasets powering generative AI and Large Language Models, ensuring your company is prominently featured in the conversations that matter most.
Performance Monitoring and Fine-Tuning: Ensuring Continued Success
I provide a fully customized report that highlights the KPIs most relevant to your business goals, offering clear evidence of the success of the actions taken. These reports are designed for full transparency, giving stakeholders access at any time to assess the progress and impact of the implemented SEO strategies.
Beyond reporting, I analyze the data in depth to uncover new opportunities for optimizing your strategy. I stay ahead of industry trends, monitoring updates and market news to proactively identify emerging opportunities that can elevate your results.
With ongoing refinement and actionable insights, I ensure your SEO strategy stays aligned with your objectives and delivers sustained growth.
Testimonials
My clients' success stories are a testament to the dedication and quality that I bring to every project. Explore the experiences and feedback shared by those who trust me. Their words reflect my commitment to excellence and customer satisfaction.
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I had the pleasure of being one of Sara's clients at Oncrawl.
She did an amazing job and always went out of her way to provide the extra support when needed. As well as generally being available to assist with my technical SEO needs. She has a vast knowledge and passion for SEO and it really shows when you talk to her.
She did an amazing job and can't recommend her enough.
KUNAL SHARMA
SENIOR SEO MANAGER @ BULK
It's been a huge pleasure to work with Sara on one of the recent projects. She is knowledgeable, professional, skillful and most importantly takes the time to really understand your objectives.
I would highly recommend Sara and I look forward to working with her again
NATALIA CYBULSKA-OZLAV
TECHNICAL SEO SPECIALIST @ VIRGIN MEDIA O2
Sara is a great person to work with, she is dedicated, super organised and deliver great results.
Thank you for your support!
ANTHEA KILLEEN
MARKETING DIRECTOR @ MYLANDS
I had the pleasure to work with Sara for the past 6 months to do consulting for our SEO. I had a great experience working with her.
She is very attentive on all details and she came up with a good strategy to execute in order to increase our organic traffic.
I will definitely continue to consult with her for any help with our SEO since she is extremely knowledgeable and very professional!
ALVISE PASQUALETTI
FOUNDER @ MORIONDO
Book A Call
Ready to take your business to the next level with a tailored organic growth strategy? Don't wait any longer - schedule your free call with me today! Together, we'll analyze your needs, define your goals, and create an actionable plan to help your brand grow steadily and sustainably.