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Resume

Work Experience

October 2024 - Present

Head of SEO @ Reelevate, part of the Arsenalia Group

Arsenalia Group

Wien, Austria

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Reelevate is the new innovation marketing consultancy that puts equal focus on strategy and execution, bringing digital to the centre of business thinking. We re-engineer your business strategy, starting with a scientific approach to data, to redesign an evolutionary digital roadmap that constantly anticipates the future.

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As Head of SEO I am responsible for:

  • Managing a team of SEO consultants.

  • Driving the SEO strategy for clients and ensuring that it follows the latest market developments.

  • Evangelising internal stakeholders and clients on what it means to approach modern SEO and best practices.

  • Coordinate with other Arsenalia business units in the effective management of clients.

  • Bring innovation and lead pilot projects in the team to develop a high standing offering.

November 2022 - October 2024

CUSTOMER SUCCESS MANAGER (SEO)

Oncrawl

Bordeaux, France

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Oncrawl is the leading SEO platform that can provide customers with detailed data on their site's performance and help them identify optimization opportunities.

 

Oncrawl won the 2022 Best SEO Software Suite at the European Search Awards.

 

As Customer Success Manager (SEO), my responsibilities are:

 

Customers

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  • Ensure the onboarding phase of customers and develop the use of its portfolio of users

  • Ensure a minimum churn rate and a positive growth of the MRR of its customer portfolio in accordance with the company's strategy

  • Carry out and deliver our products related to our Professional Services catalog (website audits, training, and workshops on SEO and data)

  • Assist clients with platform usage and technical issues

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Strategic projects​

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  • Design, participate and deliver on internal structuring topics through OKRs

 

Support for Oncrawl teams

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  • Participate in pre-sales actions with the sales team

  • Assist our internal teams with platform usage issues and technical problems

  • Qualify and communicate product development needs

  • Participate in the development and testing of new features of our solution

  • Follow market trends and SEO best practices

  • Evangelize our tool through participation in Oncrawl's marketing activities

March 2021 - November 2022

SEO & DIGITAL STRATEGIST

  • Responsible for increasing the organic visibility and traffic for all the agency clients and to improve their organic conversion rate.

Trasparenze Adv

Milan, Italy

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(*) I can provide references.

June 2017 - March 2021

SEO MANAGER

Costa Crociere SpA

Genoa, Italy

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  • Responsible for increasing the visibility and traffic from Google to the Costa Crociere B2C websites, improve their organic conversion rate, manage the SEO and Content third party suppliers and improve the online reputation of the brand.

  • Train and educate internal teams on SEO related topics, such as: Keyword Research, Off-site SEO, On-site Optimization, Technical SEO and SEO-friendly information architecture.

(*) I can provide references.

May 2016 - June 2017

HEAD OF DIGITAL MARKETING

ByTek Marketing Srl

Rome, Italy

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  • Responsible for managing a team of 10 young digital marketing professionals.

  • Responsible for maintaining the day–to-day communication with clients.

  • Responsible for carrying through digital marketing strategies for over 10 clients, including Nestle and Lottomatica (a multinational gaming company).

  • In charge of training marketing managers and entrepreneurs about SEO and Digital marketing.

(*) I can provide references.

April 2011 - July 2014

SEO MANAGER

Resolution Media Australia

Sydney, Australia

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  • Managed a small team of SEO specialists.

  • Managed the SEO strategies of some major Australian brands aimed at increasing qualified traffic, leads and conversions:

    • Increased organic traffic by 230% YoY on Bakers Corner website (a baking recipes website owned by Nestle), via keyword research, content creation and internal linking.

    • Successfully implemented the website migration for ING Direct in March 2014.

    • Assisted with the implementation of the Keyword Research and Content Strategy for Purina, which led to a 64% increase in organic traffic YoY (2013 vs 2012).

(*) I can provide references.

Education

2017

TAG INNOVATION SCHOOL

​Master in Growth Hacking Marketing

Rome, Italy

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  • Learned how to quickly grow users through data analysis and by combining different digital marketing techniques such as SEO, SEM, Social Adv, Native Advertising, Email Marketing and User Experience.

2006 - 2009

UNIVERSITY OF LUGANO

Master Of Arts in Economics and
Communication, Major in International
Tourism

  • Final dissertation: “Online Promotion in Tourism: the Silversea Case”.

  • Final mark: 8.5/10.

Lugano, Switzerland

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2002 - 2006

UNIMORE | University of Modena and Reggio Emilia

  • Final mark: 100/110.

Bachelor in Economics and International
Marketing

Modena, Italy

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Professional Skillset

eCommerce SEO

Semantic SEO

Technical SEO

Google Ads (Search, Shopping)

Project Management

Web Analytics

Content Marketing

YouTube SEO

Languages

Italian (native)

Spanish (intermediate)

English (proficient)

Programming Languages

HTML,CSS, Javascript, Python

Digital Marketing Tools

SEO: Oncrawl, SEMRush, DeepCrawl, Ahrefs, Majestic SEO, Google Search Console, ScreamingFrog, SerpStat, SurferSEO

Project Management: JIRA, Trello, BaseCamp

Web Analytics and Data Visualization: Google Analytics, Adobe Analytics, Google Data Studio

Content Creation/Marketing: AnswerThePublic, VidIQ, Lumen5, MailChimp, Canva, TailWind

CMS: Wordpress, Adobe Experience Manager, Shopify, Squarespace, WIX

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