Resume

Work Experience

June 2017 - Present

SEO MANAGER

Costa Crociere SpA

Genoa, Italy

  • Responsible for increasing the visibility and traffic from Google to the Costa Crociere B2C websites, improve their organic conversion rate, manage the SEO and Content third party suppliers and improve the online reputation of the brand.

  • Train and educate internal teams on SEO related topics, such as: Keyword Research, Off-site SEO, On-site Optimization, Technical SEO and SEO-friendly information architecture.

May 2016 - June 2017

HEAD OF DIGITAL MARKETING

ByTek Marketing Srl

Rome, Italy

  • Responsible for managing a team of 10 young digital marketing professionals.

  • Responsible for maintaining the day–to-day communication with clients.

  • Responsible for carrying through digital marketing strategies for over 10 clients, including Nestle and Lottomatica (a multinational gaming company).

  • In charge of training marketing managers and entrepreneurs about SEO and Digital marketing.

(*) I can provide references.

April 2011 - July 2014

SEO MANAGER

Resolution Media Australia

Sydney, Australia

(*) I can provide references.

  • Managed a small team of SEO specialists.

  • Managed the SEO strategies of some major Australian brands aimed at increasing qualified traffic, leads and conversions:

    • Increased organic traffic by 230% YoY on Bakers Corner website (a baking recipes website owned by Nestle), via keyword research, content creation and internal linking.

    • Successfully implemented the website migration for ING Direct in March 2014.

    • Assisted with the implementation of the Keyword Research and Content Strategy for Purina, which led to a 64% increase in organic traffic YoY (2013 vs 2012).

Education

2017

TAG INNOVATION SCHOOL

‚ÄčMaster in Growth Hacking Marketing

Rome, Italy

  • Learned how to quickly grow users through data analysis and by combining different digital marketing techniques such as SEO, SEM, Social Adv, Native Advertising, Email Marketing and User Experience.

2006 - 2009

UNIVERSITY OF LUGANO

Master Of Arts in Economics and
Communication, Major in International
Tourism

  • Final dissertation: “Online Promotion in Tourism: the Silversea Case”.

  • Final mark: 8.5/10.

Lugano, Switzerland

2002 - 2006

UNIMORE | University of Modena and Reggio Emilia

  • Final mark: 100/110.

Bachelor in Economics and International
Marketing

Modena, Italy

Professional Skillset

eCommerce SEO

Local SEO

Facebook/Instagram Advertising

Entrepreneurial Mindset

Web Project Management

Web Analytics

Content Marketing

YouTube SEO

Languages

Italian (native)

English (proficient)

Programming Languages

HTML,CSS

Digital Marketing Tools

SEO: SEMRush, DeepCrawl, Ahrefs, Majestic SEO, Google Search Console, ScreamingFrog, SerpStat

Project Management: JIRA, Trello, BaseCamp

Web Analytics and Data Visualization: Google Analytics, Adobe Analytics, Google Data Studio

Content Creation/Marketing: AnswerThePublic, VidIQ, Lumen5, MailChimp, Canva, TailWind

CMS: Wordpress, Adobe Experience Manager, Shopify, Squarespace

© 2020 by Sara Borghi.

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